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DIRECT TO CONSUMER (D2C) & ECOMMERCE

#3:30PM - 5:30PM
INTRO

3:30PM - 5:30PMINTRO

2020 accelerated the e-commerce industry and has revolutionizing the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. Hear from established e-commerce players, D2C and groundbreaking newcomers on what lies ahead in 2021 and how to capitalize on this moment of opportunity

#3:40PM - 4:10PM
SESSION 1 - KEYNOTE

3:40PM - 4:10PMTRENDS & INSIGHTS – ECOMMERCE TRENDS TO WATCHOUT FOR IN 2021

The session will cover:
Major E-commerce Trends in India as Covid waxes and wanes on in 2021
Based on consumer behavior in 2020, what can brands expect?
How is search behavior seen as a pre-cursor to buying behavior
What are the key signals brands should tap into to understand where and how the consumer is moving?

#4:10PM - 4:45PM
SESSION 2

4:10PM - 4:45PMBUILDING A DIGITAL FOUNDATION FOR A SCALABLE DTC SOLUTION

The session will cover:
How to identify the opportunity to go DTC for brands
Building a scalable business model for DTC (own ecomm site/app, third party websites/app, multi-channel – what works?)
Tech infrastructure/Retail tech required or that which holds most promise.
Creating omnichannel measurement solutions to work alongside a multichannel approach.

#4:45pm - 5:30pm
Session 3

4:45pm - 5:30pmExperience is the New brand: A digital transformation journey in e-commerce

The session will cover:

  • Leveraging data at scale to target advertising
  • Synchronizing multichannel sales and marketing
  • Delivering a clear connection to sales impact
  • Attribution solutions for One-view of consumer

 

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