DIRECT TO CONSUMER (D2C) & ECOMMERCE
3:30PM - 5:30PM 3:30PM - 5:30PMINTRO
2020 accelerated the e-commerce industry and has revolutionizing the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. Hear from established e-commerce players, D2C and groundbreaking newcomers on what lies ahead in 2021 and how to capitalize on this moment of opportunity
3:40PM - 4:10PM 3:40PM - 4:10PMTRENDS & INSIGHTS – ECOMMERCE TRENDS TO WATCHOUT FOR IN 2021
The session will cover:
Major E-commerce Trends in India as Covid waxes and wanes on in 2021
Based on consumer behavior in 2020, what can brands expect?
How is search behavior seen as a pre-cursor to buying behavior
What are the key signals brands should tap into to understand where and how the consumer is moving?
4:10PM - 4:45PM 4:10PM - 4:45PMBUILDING A DIGITAL FOUNDATION FOR A SCALABLE DTC SOLUTION
The session will cover:
How to identify the opportunity to go DTC for brands
Building a scalable business model for DTC (own ecomm site/app, third party websites/app, multi-channel – what works?)
Tech infrastructure/Retail tech required or that which holds most promise.
Creating omnichannel measurement solutions to work alongside a multichannel approach.
4:45pm - 5:30pm 4:45pm - 5:30pmExperience is the New brand: A digital transformation journey in e-commerce
The session will cover:
- Leveraging data at scale to target advertising
- Synchronizing multichannel sales and marketing
- Delivering a clear connection to sales impact
- Attribution solutions for One-view of consumer
