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NAVIGATING YOUR BUSINESS IN THE NEW WORLD

#11:00AM - 12:30PM
NAVIGATING YOUR BUSINESS IN THE NEW WORLD

11:00AM - 12:30PM

#11:00AM - 11:40AM
SESSION 1

11:00AM - 11:40AMA “REAL OUTCOMES” CONVERSATION WITH THE CFO

The tussle between marketing teams and finance teams gets even more complicated as all of us try to define the right things to due in this period of uncertainty and coming to terms with the ‘new normal.’

How can marketing teams having meaningful conversations with the CFO. What should our pitch be… KPIs, ROI, Long term, short term? Saving vs Spending? Organic vs paid? Retention vs acquisition?

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VIRGINIA SHARMA
Vice President, Brand Solutions
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VARUN ALAGH
CEO
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TARUN SINHA
INDIA HEAD - HORIZONTAL BUSINESS UNIT
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KARTHI MARSHAN
CMO
#11:45AM - 12:30PM
SESSION 2

11:45AM - 12:30PMBUILDING ON METRICS THAT MATTER

A recession or a setup like this is probably the right time for brands to question ourselves on our marketing strategies so far. Have we been overindexing on performance metrics, and failed to build loyalists? Can focussing on some specific metrics at this time, build the right foundations for the brand in future? What is right way to go about defining the metrics that matter?

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VIRGINIA SHARMA
Vice President, Brand Solutions
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NEHA LOBO
PERFORMANCE MARKETING & CORPORATE ADVERTISING LEADER - INDIA SOUTH ASIA
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KUSHAL SANGHVI
INDIA LEAD
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SWAPNIL SINHA
HEAD OF MEASUREMENT FOR INDIA AND SOUTH EAST ASIA