Agenda 2024 Day 1
9:15 AM - 9:45 AM Welcome!
GET THE DAY OFF TO A DELICIOUS START WITH COFFEE & FRESH CROISSANTS
9:45 AM - 10:15 AM 9:45 AM - 10:15 AMINDIA'S QUEST FOR HIGH AND STABLE GROWTH
Mission Start Ab Team decodes dreams of an increasingly entrepreneurial & resilient India!
As India pursues its goal of becoming the world’s 3rd largest economy, its buzzing with brilliant minds, innovative ideas and infinite possibilities that have the potential to accelerate our nation’s growth. Catch the Mission Start Ab’ team at ad:tech 2024 as they talk about what’s needed to catalyse INDIA’S QUEST FOR HIGH AND STABLE GROWTH.
10:20 AM - 10:50 AM 10:20 AM - 10:50 AMBUILDING ON THE INDIA STACK
How Open ecosystems in Fintech, Commerce, Health and Media are elevating possibilities.
11:00 AM - 11:10 AM Unlocking the potential of Generative AI
We are amidst a historic intersection of opportunity and responsibility. AI-powered transformation is set to redefine the advertising industry as we know it. Join Microsoft Advertising’s Reena Mishra who will share Microsoft Advertising’s own journey of transformation and showcase how Microsoft is harnessing the power of generative AI to unlock value for consumers, advertisers and publishers alike.
11:10 AM - 11:20 AM How smart TVs are driving smarter outcomes for advertisers
The rise in smart TV adoption, and the new streaming first reality in India has had major implications on how advertisers reach consumers. Smart TV insights can offer brands a new way to navigate these changes and access to more data can help generate better business outcomes. In this session, we offer a unique perspective on evolving consumer behaviours and trends across the screen and why duplicated audiences, frequency issues and wasted budgets are a thing of the past. Plus we will look forward, and show how brands are using CTV to their advantage, why impact AI will have on connected TVs and how actionable ads is making video the new shopfront.
11:20 AM - 11:40 AM 11:40 AM - 12:10 PM AI IS NOW
Artificial Intelligence is disrupting every aspect of business across content, data, digital media, and technology. The delivery of hyper-personalized experiences, real-time insights via predictive marketing intelligence, and the emergence of owned machine learning models are just… Read More
12:10 PM - 12:30 PM 12:10 PM - 12:30 PMDecoding new-age trends in video led content marketing
Join this session to understand how agile brands are leveraging video as a channel to engage audiences and fuel rapid growth.
Sponsored By 
12:30 PM- 12:40 PM Your next million users: Navigate India's Unique Digital Landscape with PhonePe Ads
Unlocking the potential of India’s diverse digital ecosystem, PhonePe Ads offers a strategic gateway to reach the next million users. With its intuitive platform, tailored to India’s unique digital landscape, advertisers can tap into vast untapped markets, driving engagement and growth. Seamlessly integrating into the daily lives of users, PhonePe Ads offers unparalleled access to a dynamic and rapidly evolving consumer base, propelling businesses towards unprecedented success.
12:40 PM - 12:50 PM Short Form, Big Impact!
Unlock the power of Short Form Video and drive impact for your brand with ShareChat Network.
1:00 PM - 1:45 PM 1:55 PM - 2:15 PM 1:55 PM - 2:15 PMCMO PRIORITIES FOR 2024 - UNVIELING THE AD:TECH & TYROO “DRIVERS OF GROWTH” 2024 REPORT
Track 1 - FUTURE-TECH
Step into the future with ‘FUTURE-TECH’ – where Marketing, Advertising, and Digital Technology converge to shape the next generation of innovation and excellence. Join us to explore the latest in tech stack efficiencies, customer journeys, attribution and Gen AI right from your seat at the ad:tech conference.
2:25 PM - 2:55 PM EFFICIENT ATTRIBUTION SYSTEMS TO DECIPHER CONSUMER BEHAVIOR AND JOURNEY TOUCHPOINTS
– Challenges in building a 360-degree view of the customer.
– Uncover the latest attribution systems designed to optimize consumer behaviour and enhance media buying efficiency.
3:00 PM - 3:30 PM GEN AI & THE NEW AGE OF HUMAN CREATIVITY
– Unravel GenAI’s pivotal role in content creation, conversational commerce, social content, and omnichannel journeys.
– Explore how GenAI is revolutionizing omnichannel journeys, fostering seamless and consistent brand experiences across all touchpoints.
3:35 PM - 4:05 PM TECHNOLOGY DRIVING THE OMNICHANNEL REVOLUTION
The rise of e-commerce, evolving consumer behaviours, and stiff retail competition has made omnichannel increasingly relevant. Here we discuss how New Tech is driving various industries forward and go deep into new commerce strategies – delivering unified experience across digital and physical channels, resulting in better connect with audiences & improved profitability.
4:10 PM - 4:40 PM HOW PROGRAMMATIC ADVERTISING IS CHANGING TO MORE SOPHISTICATED CONTENT
The panel explores how we are adapting our global media & creative strategy to respond to new user behaviour patterns on social media, CTV/OTT, DOOH and gaming tech developments.
BIG IDEAS STAGE - OPEN TO ALL PASS HOLDERS
This track explores strategies that not only build brand resilience and long-term sustainable growth, but also imbue it with a powerful sense of purpose. Discover the tools and insights you need to create a journey of brand resilience and ensure sustained and fast-paced growth for your brand.
2:25 PM - 2:55 PM HYPERSCALING AD REVENUE: MYTH OR REALITY?
Moderated by Adster Tech’s Co-Founder and CEO, Rajiv Kumaar, the panel discussion will feature execs from Hindustan Times and Zee5’s HiPi app who will share their experience on the challenges publishers face in scaling ad monetization. The panel will also discuss the potential opportunities to amplify revenue from Ads while keeping pace with emerging industry trends like CTV, the importance of 1st party data/tracking, cookie deprecation and privacy regulation.
Session Sponsor
3:00 PM - 3:30 PM MAXIMIZING GROWTH: LEVERAGING SAAS AFFILIATE MARKETING SOFTWARE FOR SMEs
Small and Medium Enterprises (SMEs) often face challenges when it comes to expanding their marketing efforts due to limited resources and expertise. However, using Software as a Service (SaaS) affiliate marketing software can be a game-changer for these businesses, allowing them to maximize growth opportunities… Read More
Session Sponsor
3:35 PM – 4:05 PM SWIFT SUCCESS: TABOOLA’S EXPERT TIPS FOR DOMINATING THE OPEN WEB
Session Sponsor
4:05 PM - 4:35 PM HOTTEST 2024 VERTICAL IN INDIA: COD ECOM OFFERS
100% White-hat & Scalable on Google/Facebook Traffic.
Session Sponsor
PARTNER EVENTS (BY INVITE ONLY)
2:00 PM - 2:45 PM BUILDING NEW DATA AND AUDIENCE STRATEGIES FOR A PRIVACY-FIRST WORLD
With third-party cookies set for depreciation and data privacy firmly in the spotlight, traditional audience addressability strategies are being disrupted. Now, new models and approaches are emerging to identify and reach audiences efficiently and effectively, while also helping to build a deeper level of trust with customers.
Prepare for the future in this interactive workshop with data and audience expert Pete Danks as he guides you through future-proof solutions to test, and offers recommendations on how to develop a robust audience strategy for a privacy-first world.
3:15 PM - 4:00 PM HOW TO DELIVER A SUPERIOR STREAMING TV AD EXPERIENCE
In order to successfully engage consumers on all screens, whether it’s through the living room Connected TV or on a Smartphone, delivering a quality ad experience is essential to drive positive brand affinity for both the content owner and the advertiser. In this session, learn how to achieve the optimal ad break and why automation is key to unlocking the full value of streaming TV advertising across screens of all sizes.
3:00 PM - 4:00 PM AMAZON miniTV & ad:tech PRESENT MASTERCLASS ON BRAND INTEGRATIONS
Session Sponsor
5:30 PM – 7:30 PM MICROSOFT ADVERTISING PRESENTS THE FUTURE IS NOW
Discover new possibilities with Microsoft Advertising.
This event is by-invite only
Session Sponsor
4:45 PM onwards 4:45 PM onwardsJoin us for some beers and cheers on the ad:tech Exhibition floor
Sponsored By
