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Agenda 2024 Day 1

#9:15 AM - 9:45 AM
Welcome Remarks

Welcome!

 

GET THE DAY OFF TO A DELICIOUS START WITH COFFEE & FRESH CROISSANTS

#9:45 AM - 10:15 AM
Keynote 1

9:45 AM - 10:15 AMINDIA'S QUEST FOR HIGH AND STABLE GROWTH

Mission Start Ab Team decodes dreams of an increasingly entrepreneurial & resilient India!

As India pursues its goal of becoming the world’s 3rd largest economy, its buzzing with brilliant minds, innovative ideas and infinite possibilities that have the potential to accelerate our nation’s growth. Catch the Mission Start Ab’ team at ad:tech 2024 as they talk about what’s needed to catalyse INDIA’S QUEST FOR HIGH AND STABLE GROWTH.

#10:20 AM - 10:50 AM
Keynote 2

10:20 AM - 10:50 AMBUILDING ON THE INDIA STACK

How Open ecosystems in Fintech, Commerce, Health and Media are elevating possibilities.

#11:00 AM - 11:10 AM
Spotlight

Unlocking the potential of Generative AI

#11:10 AM - 11:20 AM
Spotlights

 

#11:20 AM - 11:40 AM
Networking & Visit to Expo Hall
#11:40 AM - 12:10 PM
Keynote 3

AI IS NOW

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Artificial Intelligence is disrupting every aspect of business across content, data, digital media, and technology. The delivery of hyper-personalized experiences, real-time insights via predictive marketing intelligence, and the emergence of owned machine learning models are just… Read More

#12:10 PM- 12:40 PM
Spotlights
#12:40 PM - 12:50 PM
Spotlights

Short Form, Big Impact!

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Unlock the power of Short Form Video and drive impact for your brand with ShareChat Network.

#1:00 PM - 1:45 PM
Networking Lunch
#1:55 PM - 2:15 PM
Spotlights

1:55 PM - 2:15 PMAd:tech & Tyroo present “Drivers of Growth” – Report on CMO Priorities for 2024

Track 1 - FUTURE-TECH

Step into the future with ‘FUTURE-TECH’ – where Marketing, Advertising, and Digital Technology converge to shape the next generation of innovation and excellence. Join us to explore the latest in tech stack efficiencies, customer journeys, attribution and Gen AI right from your seat at the ad:tech conference.

2:25 PM - 2:55 PM EFFICIENT ATTRIBUTION SYSTEMS TO DECIPHER CONSUMER BEHAVIOR AND JOURNEY TOUCHPOINTS

– Challenges in building a 360-degree view of the customer.

– Uncover the latest attribution systems designed to optimize consumer behaviour and enhance media buying efficiency.

3:00 PM - 3:30 PM GEN AI & THE NEW AGE OF HUMAN CREATIVITY

– Unravel GenAI’s pivotal role in content creation, conversational commerce, social content, and omnichannel journeys.

– Explore how GenAI is revolutionizing omnichannel journeys, fostering seamless and consistent brand experiences across all touchpoints.

3:35 PM - 4:05 PM TECHNOLOGY DRIVING THE OMNICHANNEL REVOLUTION

The rise of e-commerce, evolving consumer behaviours, and stiff retail competition has made omnichannel increasingly relevant. Here we discuss how New Tech is driving various industries forward and go deep into new commerce strategies – delivering unified experience across digital and physical channels, resulting in better connect with audiences & improved profitability.

4:10 PM - 4:40 PM HOW PROGRAMMATIC ADVERTISING IS CHANGING TO MORE SOPHISTICATED CONTENT

The panel explores how we are adapting our global media & creative strategy to respond to new user behaviour patterns on social media, CTV/OTT, DOOH and gaming tech developments.

BIG IDEAS STAGE - OPEN TO ALL PASS HOLDERS

This track explores strategies that not only build brand resilience and long-term sustainable growth, but also imbue it with a powerful sense of purpose. Discover the tools and insights you need to create a journey of brand resilience and ensure sustained and fast-paced growth for your brand.

2:25 PM - 2:55 PM HYPERSCALING AD REVENUE: MYTH OR REALITY?

Moderated by Adster Tech’s Co-Founder and CEO, Rajiv Kumaar, the panel discussion will feature execs from Hindustan Times and Zee5’s HiPi app who will share their experience on the challenges publishers face in scaling ad monetization. The panel will also discuss the potential opportunities to amplify revenue from Ads while keeping pace with emerging industry trends like CTV, the importance of 1st party data/tracking, cookie deprecation and privacy regulation.

Session Sponsor #

3:00 PM - 3:30 PM MAXIMIZING GROWTH: LEVERAGING SAAS AFFILIATE MARKETING SOFTWARE FOR SMEs

Small and Medium Enterprises (SMEs) often face challenges when it comes to expanding their marketing efforts due to limited resources and expertise. However, using Software as a Service (SaaS) affiliate marketing software can be a game-changer for these businesses, allowing them to maximize growth opportunities… Read More

Session Sponsor #

3:35 PM – 4:05 PM SWIFT SUCCESS: TABOOLA'S EXPERT TIPS FOR DOMINATING NATIVE ADS

Session Sponsor #
PARTNER EVENTS (BY INVITE ONLY)

2:00 PM - 2:45 PM Building new data and audience strategies for a privacy-first world

With third-party cookies set for depreciation and data privacy firmly in the spotlight, traditional audience addressability strategies are being disrupted. Now, new models and approaches are emerging to identify and reach audiences efficiently and effectively, while also helping to build a deeper level of trust with customers.

Prepare for the future in this interactive workshop with data and audience expert Pete Danks as he guides you through future-proof solutions to test, and offers recommendations on how to develop a robust audience strategy for a privacy-first world.

Request for Invite

3:15 PM - 4:00 PM How to Deliver a Superior Streaming TV Ad Experience

In order to successfully engage consumers on all screens, whether it’s through the living room Connected TV or on a Smartphone, delivering a quality ad experience is essential to drive positive brand affinity for both the content owner and the advertiser. In this session, learn how to achieve the optimal ad break and why automation is key to unlocking the full value of streaming TV advertising across screens of all sizes.

Request for Invite

5:30 PM – 7:30 PM MICROSOFT ADVERTISING PRESENTS THE FUTURE IS NOW

Discover new possibilities with Microsoft Advertising.

This event is by-invite only

Request for Invite

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