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Agenda 2024 Day 2

#9:30 AM - 9:45 AM
Welcome Remarks

WELCOME!

 

GET THE DAY OFF TO A DELICIOUS START WITH COFFEE & FRESH CROISSANTS

#9:45 AM - 10:20 AM
Keynote 4

BRANDS THAT HAVE RE-INVENTED THEMSELVES FOR GENZ

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Gen Z, with its unique preferences and digital fluency, demands a tailored marketing approach. Discover the latest tactics, campaigns, and technologies that legacy brands are using to drive authentic connections, foster brand loyalty, and capture the hearts and wallets of the Gen Z audience.

#10:20 AM -10:30 AM
Spotlights
Track 2 - COMMERCE EVERYWHERE

Marketing professionals are now empowered to reach audiences like never before, leveraging a borderless marketplace. Discover the strategies, insights, and innovations that redefine marketing in an era where consumers can make purchases anytime and anywhere creating boundless marketing opportunities in this ever-expanding retail universe.

Stage Sponsor #

11:00 AM - 11:30 AM RETAIL MEDIA & SOCIAL MEDIA – ARE THESE THE NEW PERFORMANCE DRIVERS?

Social & Retail emerged as the biggest performance drivers for brands in ad:tech ‘Drivers of Growth 2024’ survey.

– Are they essentially better at driving growth beyond Search & Affiliates?

– What kind of new efficiencies do these channels bring to the table?

– What new techniques of optimization should brands use here.

11:35 AM -12:05 PM AI FOR RETAIL: TRANSFORMING RETAIL MARKETING ONLINE & OFFLINE

The session explores the intersection of artificial intelligence, creativity, and omnichannel strategies in the ever-evolving retail landscape. Experts will share insights on leveraging automation, enhancing customer engagement, and bridging the gap between digital and physical retail experiences.

Track 4 - Accelerated & Sustainable Growth

This track explores strategies that not only build brand resilience and long-term sustainable growth, but also imbue it with a powerful sense of purpose. Discover the tools and insights you need to create a journey of brand resilience and ensure sustained and fast-paced growth for your brand.

11:00 AM - 11:30 AM CONVERSATIONAL COMMERCE - IS THIS THE NEW FRONTIER OF PERSONALIZED SELLING & CONSUMER ENGAGEMENT?

Conversational commerce has emerged as a key channel for retailers and ecommerce players especially in the D2C space. What are some of the best practices here?

– Role of AI, not limited to WhatsApp chatbots.

– Virtual vs Real assistants handling customer support, drive through assistance etc.

– Voice technology

– Intent & Sentiment analysis

11:35 AM -12:05 PM THE ART OF RETENTION – STRATEGIES TO CATAPULT CUSTOMER LTV

You already know that selling to your existing customers is exponentially easier (and cheaper) than chasing cold clicks. This session explores opportunities like segmenting SMS & email campaigns, implementing cross sell & upsell strategies & much more to drive growth through retention.

#12:10 AM -12:30 AM
Spotlights

12:10 AM -12:30 AMRetailing in Asia Pacific

Track 2 - COMMERCE EVERYWHERE
Stage Sponsor #

12:30 PM - 1:00 PM SECRETS OF SUCCESSFUL BRAND & THE CREATOR ECONOMY COLLABORATIONS?

Discover how the influencer space has evolved, with brands now collaborating with macro and micro influencers simultaneously. Uncover strategies for driving efficiency in this ever-evolving landscape and see we are redefining the way brands influence and sell.

Track 4 - Accelerated & Sustainable Growth

12:30 PM - 1:00 PM KEY VIDEO STRATEGIES FOR 2024

How are recent innovations at Video Marketing and how it can drive results for brands?

#1:00 PM - 1:45 PM
Networking Lunch
#1:50 PM - 2:20 PM
Keynote 5

1:50 PM - 2:20 PMALL EYES ON SCREENS - HOW VIDEO/SCREEN CONVERGENCE IS TRANSFORMING THE FUTURE OF TV MEDIA BUYING

The TV industry is undergoing a major shift as viewers move from traditional TV to streaming solutions with a plethora of choice in both content and platforms. While this convergence has got the advertiser’s attention, the challenges include difficulty in tracking performance… Read More

Track 3 - IDENTITY, ADDRESSABILITY AND CONSUMER EXPERIENCE

With cookie deprecation, Google Sandbox, Walled Gardens and First Party Data becoming your daily conversations, the track explores ways to create a unified experience for customers and single attribution windows for brands across screens, devices, and hybrid modes.

2:20 PM - 2:50 PM REACHING YOUR AUDIENCE IN A POST-COOKIE WORLD

Challenges and opportunities in reaching your audience as we bid farewell to third-party cookies.

– Leveraging first-party data – tools & tech

– Identity resolution and its role in enhancing campaign precision and effectiveness.

2:55 PM - 3:25 PM OPEN NETWORKS & ECOSYSTEMS

– How Web 3 and open ecosystems are challenging the Walled Garden status quo.

– Dynamic shifts that are redefining the way we view online networks, paving the way for innovation and change.

3:30 PM - 4:00 PM NEW WAYS TO GROW YOUR FIRST-PARTY DATA

FPD is the most reliable source of data for marketers, esp in a market where tracking restrictions are tightening. However, consumers are reluctant to hand over their data, without a solid hook, aka trust, transparency, and tangible uses of the data.

In this session, we’ll explore the challenges brand and marketing teams face in collecting first-party data and delivering personalised experiences. We’ll also look at best practices, real-world examples and discuss how we can develop creative and compelling value exchanges for prospective and existing buyers. What’s your hook?

4:00 PM - 4:30 PM WHAT TO CONSIDER WHILE BUILDING AN AGILE CX STRATEGY GROUND UP

What does it take and what is the role of the following in building an effective and agile CX strategy

– Media channel collabs – online & offline

– The lure of AI vs Human Empathy

– Build/Buy/Partner – a marketer’s dilemma on CX technology.

– Convenience, competency and care – key considerations while building a CX strategy

Track 4 - Accelerated & Sustainable Growth

This track explores strategies that not only build brand resilience and long-term sustainable growth, but also imbue it with a powerful sense of purpose. Discover the tools and insights you need to create a journey of brand resilience and ensure sustained and fast-paced growth for your brand.

2:20 PM - 2:50 PM TRANSPARENCY IN THE PROGRAMMATIC ECOSYSTEM

What steps can we take as an industry to provide more visibility on programmatic spend, to enable investments to be made more strategically and achieve the best ROI?

2:55 PM - 3:25 PM HOW TO INCREASE ARPU (AVERAGE REVENUE PER USER)

With constrained budgets, there’s an intensified focus on squeezing more revenue from each customer. Upselling and cross-selling are no longer nice-to-haves—they’re essential survival tools. The challenge is to steer the ship through choppy market waters and ensure profitability.

#4:30 PM onwards
Keynote 6

4:30 PM onwardsBIG DATA BENEFITS THAT CAN HELP IMPROVE DECISION MAKING

As more and more business activities get digitized, large amounts of digital information exist on virtually any topic of interest to a business. However, the challenge remains on how to take out intelligence from data and translate that into business advantage. Here we discuss how brands are using big data intelligently will improve business performance.

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