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Agenda 2026 Day 1

#9:15 AM - 9:30 AM
Welcome!

Welcome! - Join us for Coffee and Croissants

ad:tech VISION - Main Ballroom

Where the Future of Marketing is Revealed

9:30 AM - 9:45 AM Welcome Remarks

9:45 AM - 10:20 PM Marketing at the Edge of Change

Global or Indian marketing leader decoding the next AI-
powered decade.

AI Leadership Future
ad:tech LIVE - Expo Floor

Real Conversation. Real-Time. Real Issues.

9:30 AM - 10:55 AM

ad:tech DEEP DIVE - Level 4

AI. Data. Omnichannel. No Buzzwords. Just Depth

#10:55 AM - 11:30 AM
Networking and Visit to Expo Hall

ad:tech VISION - Main Ballroom

11:35 AM - 12:05 PM Code Meets Courage: Reinventing Creativity in the AI Era

As AI moves from experimentation to execution, creativity is no longer just about ideas — it’s about how code, platforms, and human imagination come together at scale.

  • How creative teams can collaborate with AI without losing originality
  • Where human judgment still matters most in an automated world
  • How brands can move from AI-assisted to AI-empowered creativity
  • Real examples of creativity built at the intersection of technology, culture, and responsibility.
AI Creativity Leadership

12:05 PM - 12:15 PM Session by Molocco

12:15 PM - 12:25 PM Agentic Media Buying – From Brief to Bid in Seconds

AI agents are starting to plan, buy, and optimize media in real time. For agencies, that shift means traders become strategists and setup drops from days to minutes. This 10‑minute fireside with a leading holding‑company executive examines how AI will reshape buying models over the next 24 months and what teams need to do to stay ahead.

12:30 PM - 1:00 PM Session by PayU Ads

ad:tech LIVE - Expo Floor

12:30 PM - 1:00 PM Ethical Intelligence – Building trust in an automated world (how trust is broken and how is it being fixed)

AI Leadership Future

1:05 PM - 1:35 PM AI in Action – How Indian brands are actually using GenAI

AI India Future
ad:tech DEEP DIVE - Level 4

11:00 AM – 5:00 PM Partner event by Amazon ads

BY #
#1:00 PM - 1:40 PM
Networking Lunch

ad:tech VISION - Main Ballroom

2:00 PM - 2:20 PM ad:tech Drivers of Growth Report – CMO Priorities for 2026

2:30 PM - 2:50 PM Micro-Drama, Macro Impact

How brands are producing thumb-stopping stories designed for scroll-speed attention spans.

2:50 AM - 3:20 AM Agentic AI in Commerce

AI Commerce

3:25 PM - 3:50 PM Shelf to Signal: The Rise of Retail Media Networks

Inside the revolution redefining brand visibility — from closed-loop retail data to AI-powered ad targeting within marketplaces.

AI Commerce Data Retail

3:50 PM - 4:10 PM Quick Commerce, Quicker Connections

How real-time fulfillment is reshaping brand storytelling, impulse marketing, and loyalty in a 10-minute world.

Commerce Omnichannel Future Retail

4:10 PM - 4:30 PM Session by Hubspot

BY #

4:30 PM - 5:00 PM Zero-Click Strategy: Winning in the Age of Invisible Search

As algorithms answer before users search, brands must shift from SEO to trust engines. Learn how to stay discoverable when clicks vanish.

AI Data Future

5:00 PM - 5:30 PM Profit over hype

ad:tech LIVE - Expo Floor

1:40 PM - 2:00 PM Culture Decoded – What drives youth attention now

Creativity Creators Future Social Media

2:05 PM - 2:35 PM Retail Rewired – Quick commerce storytelling

Creativity Commerce Omnichannel Retail

2:40 PM - 3:20 PM Performance Marketing in the Age of AI - When Algorithms decide

As AI reshapes targeting, optimisation, and attribution, performance marketing is moving beyond dashboards and ROAS. This conversation explores how AI is changing what “performance” really means — from predictive decision-making and creative optimisation to incrementality, trust, and long-term value. The focus is on how leaders are balancing automation with judgment in a world where algorithms move faster than strategy.

AI

3:25 PM - 3:50 PM Voice-Activated Commerce

Exploring the next interface of discovery and transaction — where the brand conversation becomes literally conversational.

Commerce
ad:tech DEEP DIVE - Level 4

2: 00 PM – 5:00 PM Partner event by Magnite

BY #

2: 00 PM – 3:00 PM Partner event by Google

BY #

3: 00 PM – 4:00 PM Partner event by Google

BY #
#5:30 PM - 6:30 PM
Unwind & Connect – Networking Hour

#6:00 PM - 8:00 PM
Honours Awards

Celebrating the Best use of Technology, Tools, and Platforms across the ecosystem. We’re shining a spotlight on innovators who are not only redefining industry boundaries but are also driving exceptional, measurable results. Join us as we celebrate the future shapers.

View Award Categories

Gold Sponsors
Silver Sponsors
Bronze Sponsors
Partners