Jaspreet Bindra

Jaspreet Bindra is the Managing Director and Founder of Tech Whisperer Limited UK, which does Advisory and Consulting work on Digital Transformation and Digital Technologies like AI, Blockchain, and the Future of Work. Jaspreet was the Group Chief Digital Officer at Mahindra Group, a $25bn conglomerate, a Regional Director at Microsoft India, and a part of the Tata Group through Tata Administrative Services. He is the author of the bestselling book ‘The Tech Whisperer: On Digital Transformation and the Technologies that Enable it’, published by Penguin Random House, as well as a long-standing fortnightly column on technology and business with Mint. Jaspreet was recognised as the inaugural ‘Digitalist of the Year’ by Mint and SAP in 2017, is a Global Moderator/Educator for Harvard Business, Educator for Duke, Expert at Singularity University, Visiting Faculty at Ashoka University and was a Scholar-in-Residence at the Indian School of Business. He is also pursuing his (second) Masters in AI, Ethics and Society at Cambridge University. He divides his time between Cambridge, UK and Gurgaon, India. He is contactable at [email protected] .

Founder, Tech Whisperer Ltd UK, earlier CDO at the Mahindra Group, Director at Microsoft. Author: ‘The Tech Whisperer’; Moderator for Harvard Business, Educator Duke, Visiting Faculty at Ashoka. Completing his Masters in AI, Ethics and Society at Cambridge University

Shraddha Jain

Shraddha is a rolling stone that has gathered an engineering degree, some IT experience, many years of Radio activity, some prime time TV drama and is now, gathering a following, on social media with her slice of life content. She is @aiyyoshraddha on Instagram, Facebook and twitter where ‘aiyyo’ stands for ‘I don’t know yet but I’ll find out’.

Vipul Gupta

The Founder and Director of Re’equil, one of the fastest-growing cosmeceutical brands, started the company in 2018. Vipul’s vision for Re’equil is to offer efficacy driven products that set the right expectations with the consumers. He believes that consistency paired with formulations rooted in science leads to efficacy and effective results. The idea for Re’equil is to restore the lost equilibrium of skin, hair, expectations, results and instills a belief in the customers that they are more than their skin and hair.

Utsav Malhotra

An Magna cum laude alumnus of Durham University, UK and IITB, Utsav is also a double gold medalist from NIFT where he pursued design. With a keen eye for product and a penchant for numbers, he found himself in leadership roles across businesses that anchored around lifestyle and luxury and sought hyper growth. Prior to his current role at Noise, he has had stints with Nicobar Design, AMPM, Fashion and You, Arvind Lifestyle Brands amidst others. Utsav lends his expertise to execute Noise’s vision and accelerate its business goals in the current avatar. He was recently included in the BW40u40 list for his achievements and contributions to the industry. Work life aside, Utsav has an affinity for travel and deep sea diving and is an avid connoisseur of Indian Art.


Shireesh Joshi is Chief Business Officer & President – Network Expansion for Open Network For Digital Commerce (ONDC). He is responsible for expanding the network in terms of participants and domains. Previously he held roles with Procter & Gamble, PepsiCo, Airtel and Godrej, where he managed multiple brands, geographies and market positions simultaneously and worked on businesses across India, China and South Asia, working with various cultures and languages and has over 30 years of experience delivering successful results with organisations and teams of varying capability and scale. An industry and function leader, he often speaks at industry conferences, serves on various marketing award juries. He is an alumnus of IIT Kanpur and IIM Bangalore.


Vinay Singh is the Founding Partner at Fireside Ventures, which is the hottest name in the “Direct to Consumer” Startup segment. Anchored by a slew of Marquee investors, Fireside manages a 150million dollar corpus. Some of the biggest names that they support include mamaearth, yogabar, Bombay shaving co. boat lifestyle and manay more

Vinay has over  7 years at Hindustan Unilever, McKinsey and Bankbazaar.com across sales and marketing. He has a unique perspective on the intersection between consumer brands and technology. He has also been an entrepreneur, as the founder and CEO of Stepni.com, which was acquired by Quikr.

  1. To begin with, tell us a little bit about the birth of Fireside venture, how you came to be involved?
  2. Direct to Consumer – a buzzword, the latest and most preferred business strategy. Vinay, you’ve been on the forefront of encouraging some of the best brands in this space, both through venture capital and mentorship. Tell me, what categories do you feel do well in this kind of model?
  3. What are some of the challenges associated with D2C model?
    Since we have so many traditional brands also taking this route, what are some of the pitfalls they should be wary of?
    Follow-up Q – As a startup entrepreneur launching a product on this model, what are some of things I should NOT be doing?
  4. What I have gathered from what we spoke so far is that in-depth knowledge of the consumer is the key to D2C. How big is the dependence on first party data here? How much analytics is involved?
  5. Another thing we see with D2C brands is  Sales First – Brand laterapproach and partiality towards ROAS or lower funnel metrics. What are your thoughts here?
  6. D2C models were catapulted onto the spotlight during the lockdown. But in a post covid world, do you see consumer behaviour changing?
  7. On the same lines, what is the future of Retail going to look like?
  8. D2C brands Aggregator brands carrying products, and product manufacturers selling products directly, are advertising in the SAME SPACES , and kind of competing with themselves in some ways. Is this sustainable?
  9. So one of the ways brands are actually interacting with consumers is through social media, and over the last 2 years it has become so very easy to talk to brands.  Do you see this dependence on social channels as a challenge?
  10. What are some of the considerations new age brands need to keep in mind when approaching new partners and new media channels?
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