agenda 2022 Day 2
9:30 AM -10:00 AM Programmatic Advertising and the Battle for the Soul of the Internet
3 years ago, you could be forgiven for not knowing what programmatic advertising was, or thinking that it doesn’t really matter to anyone but hard core digital marketers or agency trading teams. But not all programmatic advertising is created equal… Read More
Keynote Hall Sponsor 
10:05 AM-10:35 AM How Brands Can Adapt to Changes in Media Consumption Trends
Keynote Hall Sponsor
10:40 AM-11:00 AM Wrapped for Advertisers, How sound helped us rebuild and reconnect
After more than a year on pause, audiences hit play again on rebuilding their lives — and sound was with them every step of the way. In 2021, audio soundtracked a whole array of new realities: new commutes, new workouts, new recipes, new friends, new forms of family bonding… Read More
11:00 AM - 11:20 AM 11:00 AM - 11:20 AMAdvanced Advertising – The Convergence of OTT and Linear TV - Trends
With Audiences spread across OTT and Linear TV, the Hybrid environments that connects Streaming, Broadcast, and Multiscreen devices are increasingly becoming pertinent to advertising and the ability to reach the relevant target segments… Read More
11:20 AM - 11:35 AM VEVE Market - Disrupting the App Install Universe
11:35 AM - 11:50 AM 
12:10 PM - 12:25 PM 12:10 PM - 12:25 PMDelivering results through an innovative, flexible and transparent ecosystem
The promise of programmatic was an automated, agile and transparent market, but too often that hasn’t been the case. MediaMath and Interactive Avenues explain how they are working together to deliver advertisers a modernised ecosystem across all channels that’s transparent, fair and effective.
12:25 PM - 12:40 PM Preparing for a Privacy First Future
How can brands design their marketing & advertising strategy around user privacy, while maintaining advertiser and publisher value. Bridging the gap between privacy and personalization.
12:40 PM - 1:00 PM 12:40 PM - 1:00 PMBuilding Premium Brand Experience in an Omnichannel World
1:00 PM - 1:30 PM Tech isn’t enough to help the world R.I.S.E.
Insights on how brands can and must look beyond technology alone to create inclusive and sustainable growth.
Keynote Hall Sponsor
1:30 PM - 2:00 PM THE NEW SHOPFRONT STAGE
2:00 PM - 2:40 PM THE NEW SHOPPER JOURNEY
Covid has changed the way people shop. The funnel is no longer linear in the way we understood it. How the shift in retail, distribution & ecommerce will have a knock-on effect on brand strategy and media investment?
THE SCREENING STAGE
2:00 PM - 2:40 PM THE FUTURE OF TV
The discussion will focus on the evolution of advanced TV, comparing its efficiency against linear TV and other video mediums, audience targeting, buying and measurement options available and a little bit of future gazing through the now-smart box.
2:45 PM - 2:55 PM The Growing Opportunity in Local Language Content
THE NEW SHOPFRONT STAGE
3:00 PM - 3:30 PM eCommerce as an Advertising Medium- Delivering a Single Source of Truth across the Sales Funnel
3:30 PM - 4:00 PM D2C-ING IT RIGHT
What are D2C Brands really doing differently? What success metrics define their Marketing? What can legacy brands learn from these new players who are seriously challenging the norms of retail marketing.
4:00 PM - 4:40 PM SHOPPING SOCIALLY - HOW SOCIAL COMMERCE IS RE-DEFINING WHAT IT MEANS TO GO ON A SHOPPING TRIP WITH FRIENDS
We talk about how brands are utilizing social commerce trends to their advantage, use of influencers, strategies and much more!
THE SCREENING STAGE
3:10 PM - 3:40 PM SHORT FORM VIDEO
As platforms expand their short-form offerings, brands are continuing to take notice. How are brands fitting this in their marketing strategy to drive results?
3:40 PM - 4:10 PM THE CREATOR ECONOMY
As creators become product manufacturers, sellers, and marketers …. All in one, what does this mean for brands? How can they leverage IGC, and compete with their own product ambassadors?
4:40 PM - 4:50 PM
4:50 PM – 5:30 PM 
