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agenda 2022 Day 2

#9:30 AM -10:00 AM
THE MAINSTAGE

9:30 AM -10:00 AMBACK TO THE COOKIE BATTER

Crumbling Cookies and its implications for businesses. What are the options for succeeding in a closed web?

#10:05 AM-10:35 AM
THE MAINSTAGE

10:05 AM-10:35 AMBRANDS FOR R.I.S.E (RESPONSIBLE, INCLUSIVE, SCALABLE & SUSTAINABLE, EXPERIENTIAL)

#10:40 AM-10:50 AM
THE MAINSTAGE

10:40 AM-10:50 AMSPOTLIGHT 6

#10:55 AM - 11:10 AM
THE MAINSTAGE

10:55 AM - 11:10 AMSPOTLIGHT 7

#11:10 AM- 11:30 AM
TEA BREAK

11:10 AM- 11:30 AM

#11:30 AM - 12:10 PM
THE MAINSTAGE

11:30 AM - 12:10 PMHow brands can navigate Cancel Culture? How safe is too safe? How safe is unsafe?

How brands can navigate Cancel Culture? How safe is too safe? How safe is unsafe?

#12:15 PM - 12:25 PM
THE MAINSTAGE

12:15 PM - 12:25 PMTBA

#12:30 PM -12:40 PM
THE MAINSTAGE

12:30 PM -12:40 PMTBA

#12:45 PM - 1:30 PM
LUNCH & VISIT TO EXPO

12:45 PM - 1:30 PM

THE NEW SHOPFRONT STAGE

1:30 PM- 2:00 PM THE NEW SHOPPER JOURNEY

How the shift in distribution & ecommerce will have a knock-on effect on brand strategy and media investment
 

2:00 PM - 2:40 PM SPOTLIGHT 10

As platforms expand their short-form offerings, brands are continuing to take notice. How are brands fitting this in their marketing strategy to drive results?

2:40 PM - 3:10 PM D2C-ING IT RIGHT

What are D2C Brands really doing differently? What success metrics define their Marketing?

3:10 PM - 3:30 PM D2C 3.0 – WHERE IS THIS HEADED? A PERSPECTIVE FROM VCS AND INVESTORS IN THIS SPACE

As creators become product manufacturers, sellers, and marketers ….

3:30 PM - 3:40 PM SHOPPING SOCIALLY - HOW SOCIAL COMMERCE IS RE-DEFINING WHAT IT MEANS TO GO ON A SHOPPING TRIP WITH FRIENDS

THE SCREENING STAGE

4:00 PM - 4:30 PM THE FUTURE OF TV

Evolution of Advanced TV (fragmented and evolving / Adding streaming to linear mediaplans / Programmatic vs Direct buys/Sponsorships)

4:30 PM - 5:10 PM SHORT FORM VIDEO

As platforms expand their short-form offerings, brands are continuing to take notice. How are brands fitting this in their marketing strategy to drive results?

5:10 PM - 5:30 PM A SHARE OF THE ‘EAR’

The audio culture today and its implications to marketing. How you can develop an audio content strategy for your product and brand

5:30 PM ONWARDS THE CREATOR ECONOMY

As creators become product manufacturers, sellers, and marketers …. All in one, what does this mean for brands? How can they leverage IGC, and compete with their own product ambassadors?