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agenda 2022 Day 1

#9:30 AM -10:00 AM
THE MAINSTAGE

9:30 AM -10:00 AMWEB 3.0 AND WHAT IT MEANS FOR MARKETERS

#10:05 AM-10:35 AM
THE MAINSTAGE

TECH FOR R.I.S.E. (RESPONSIBLE, INCLUSIVE, SCALABLE & SUSTAINABLE, EXPERIENTIAL)

#10:40 AM-10:50 AM
THE MAINSTAGE

10:40 AM-10:50 AMSPOTLIGHT 1

#10:50 AM - 11:00 AM
THE MAINSTAGE

SPOTLIGHT 2

#11:00 AM- 11:20 AM
TEA BREAK

11:00 AM- 11:20 AM

#11:20 AM - 12:00 PM
THE MAINSTAGE

Pursuing the Holy grail – Is a Single Source of Truth for Digital Marketing Measurement a Myth or Must Have?

SSOT is a common challenge that most marketers talk about and are trying to solve for their brands. Tech providers on the other hand are also building newer platforms, and new metrics to meet these demands, everyday. Are we only multiplying our options as opposed to consolidating it by trying to find newer solutions, is SSOT a myth or a form of reality that can or should be pursued?

#12:05 PM - 12:15 PM
THE MAINSTAGE

12:05 PM - 12:15 PMSPOTLIGHT 3

#12:15 PM -12:25 PM
THE MAINSTAGE

12:15 PM -12:25 PMSPOTLIGHT 4

#12:30 PM - 1:30 PM
LUNCH

12:30 PM - 1:30 PM

THE DATA & PROGRAMMATIC

1:35 PM- 2:05 PM Omnichannel Programmatic - Charting the path to True Omnichannel Marketing

How an effective Programmatic multi-channel strategy can bring you the right mix? What are the Metrics for effectiveness when using multiple channels & platforms?

2:10 PM - 2:40 PM Back to Contextual - The evolution and effectiveness of this media in the age of AI.

Post-GDPR, contextual marketing is been positioned as one of the strategies that will solve the complex compliance issues now surrounding personal data. AI driven approaches have rendered today’s possibilities for contextual marketing as very different from the options available just 10 year ago.. Machine learning and accumulation of new data sets have created revolutionary breakthroughs over the last two or three years. What are the types of “CONTEXTS” that marketers should be focusing on now, how important is this medium in your media plan, and what are the new opportunities that marketers must explore here?

2:40 PM - 3:20 PM Data Strategies for a Cookieless World - Delivering on the Promise of First-Party Data

What defines successful management of First Party Data and its usage for RISE?

3:20 PM - 3:50 PM Line of Control - The Perpetual War against wasted dollars & how New Tech can bring relief

With the boom in digital marketing came the invariable threat of fraudulent activities, and as per recent is estimates it is recommended that brands spend around 10-15% of their marketing dollars on tech & strategies to product the other 85% spends. While we are all aware of the problem, the solution have always evaded our grasp, and this panel will engage industry leaders to discuss the New Tech in this space that can help create more transparency in media spends online.

THE NEXTTECH LABS

3:30 PM - 4:00 PM THE METAVERSE - IS IT THE NEXT BIG FORTUNE FOR BIG TECH?

4:05 PM - 4:40 PM WHAT AR TRENDS ARE SET TO TRANSFORM ECOMMERCE AND MARKETING IN 2022?

We discuss the value these bring to brands, from recall to ROI metrics – how important is AR in a brand’s marketing strategy in 2022 and beyond

4:45 PM - 5:20 PM HOW AI IS HELPING BRANDS RAISE THE BAR WITH PERSONALIZATION

Case Studies from leading brands on how to personalize effectively, efficiently and most importantly in a privacy centric manner

5:25 PM - 6:00 PM RISE OF NEW CHANNELS -AUDIO - CTV - OTT - ECOMMERCE PLATFORMS & HOW BRANDS ARE MAKING THE BEST OF EACH

What goals, metrics, measurement strategies govern each of these platforms, and what is the value they bring to brands overall?

#5:30 pm ONWARDS
Pubcrawl

#6:30 PM onwards
The Big Networking Bash