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agenda 2022 Day 1

#9:30 AM - 9:55 AM
KEYNOTE

Building a World Class Vaccination Platform for a Billion Plus

Keynote Hall Sponsor #
#9:55 AM - 10:25 AM
KEYNOTE

Empowering Brands for R.I.S.E. - Connecting the online and offline world together for a seamless omnichannel experience!

Keynote Hall Sponsor #
#10:25 AM - 10:45 AM
THE MAINSTAGE

Creator Economy - How creators are changing the marketing landscape

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ShareChat is the leading Indian social media platform, with over 180 million monthly active users, that allows users to share their opinions, record their lives and make new friends – all within the comfort of their native language. Spearheading India’s internet revolution… Read More

#10:45 AM - 11:00 AM
THE MAINSTAGE

Branding and Performance, the R.I.S.E. way!

#11:05 AM - 11:20 AM
Networking Tea & Coffee Break Sponsored By
#11:20 AM - 11:40 AM
THE MAINSTAGE

Road to the Metaverse: Interaction and Immersion

#11:40 AM - 12:20 PM
KEYNOTE

11:40 AM - 12:20 PMPursuing the Holy grail – Is a Single Source of Truth for Digital Marketing Measurement a Myth or Must Have?

SSOT is a common challenge that most marketers talk about and are trying to solve for their brands. Tech providers on the other hand are also building newer platforms, and new metrics to meet these demands, everyday. Are we only multiplying our options as opposed to consolidating it by trying to find newer solutions, is SSOT a myth or a form of reality that can or should be pursued?

#12:20 PM - 12:30 PM
THE MAINSTAGE

The Power of Context

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The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an advertisement for computers… Read More

#12:30 PM - 12:45 PM
THE MAINSTAGE

Commerce advertising - Riding the change

#12:45 PM - 1:05 PM
THE MAINSTAGE

12:45 PM - 1:05 PM2022 ‘Drivers of Growth’ Survey Unveiled

The 2nd edition of the CMO survey by ad:tech and Tyroo examines the strategic priorities for the modern marketer and focuses on their capability development priorities, key investment areas, technologies and marketing mix alignment for 2022

#1:15 PM - 2:00 PM
LUNCH & VISIT TO EXPO
THE DATA & PROGRAMMATIC

2:00 PM – 2:30 PM Omnichannel Programmatic - Charting the path to True Omnichannel Marketing

How an effective Programmatic multi-channel strategy can bring you the right mix? What are the Metrics for effectiveness when using multiple channels & platforms?

Stage Sponsor #

2:30 PM – 3:00 PM Back to Contextual - The evolution and effectiveness of this media in the age of AI.

Post-GDPR, contextual marketing is been positioned as one of the strategies that will solve the complex compliance issues now surrounding personal data. AI driven approaches have rendered today’s possibilities for contextual marketing as very different from the options available just 10 year ago… Read More

Stage Sponsor #
THE NEXTTECH LABS

2:00 PM – 2:10 PM Leveraging Metaverse for Driving Brand Engagement’ – Case Study by Tata Tea Premium

Stage Sponsor #

2:10 PM – 3:00 PM THE METAVERSE - IS IT THE NEXT BIG FORTUNE FOR BIG TECH?

The metaverse offers infinite possibilities to brands to participate in an experience creation that was previously unheard of. Tech leaders are calling it a new era in the digital world, with an impact similar to the emergence of the iPhone. What are the opportunities for brands to explore here, what are the challenges, and what is the scale that we are expecting for the metaverse based executions in 2022?

Stage Sponsor #
#3:00 PM – 3:15 PM
THE MAINSTAGE

The need for Anti-Virus for your Digital Marketing

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The lack of Trust & Transparency is plaguing the Digital Ecosystem.

Who are we engaging with and at what cost is an important question that needs to be answered!

#3:30 PM - 3:45 PM
Networking Tea & Coffee Break Sponsored By
THE DATA & PROGRAMMATIC

3:45 PM - 4:20 PM Data Strategies for a Cookieless World - Delivering on the Promise of First-Party Data

How are brands overcoming the challenges of the Cookie-less world through first party data. What are the ways in which they are using FPD for creating a ecosystem that is Responsible, Inclusive, Scalable and Experiential. We explore unique ways of using FPD for brands and use cases for various scenarios.

Stage Sponsor #

4:25 PM - 4:55 PM Line of Control - The Perpetual War against wasted dollars & how New Tech can bring relief

With the boom in digital marketing came the invariable threat of fraudulent activities, and as per recent is estimates it is recommended that brands spend around 10-15% of their marketing dollars on tech & strategies to product the other 85% spends. While we are all aware of the problem… Read More

Stage Sponsor #
THE NEXTTECH LABS

3:45 PM - 3:55 PM AI for Personalization

Case Studies from leading brands on how to personalize effectively, efficiently and most importantly in a privacy centric manner

Stage Sponsor #

3:55 PM - 4:05 PM Personalization for better customer experience

Stage Sponsor #

4:25 PM - 4:55 PM RISE OF NEW CHANNELS -AUDIO - CTV - OTT - ECOMMERCE PLATFORMS & HOW BRANDS ARE MAKING THE BEST OF EACH

As a myriad of new platforms emerge, and brands seem to keen to explore these extensively, we discuss the ROI value that these platforms bring. What are the metrics that brands are or should be measuring while advertising on these and what are some of the best practices for campaign measurement on these new platforms.

Stage Sponsor #
#5:00 PM - 5:30 PM
MAINSTAGE

5:00 PM - 5:30 PMThe Queen Of Indian Pop, Usha Uthup: A life spent breaking through the noise & her take on the future of Indian music industry.

The evergreen pop and style icon looks at her illustrious and adventurous music career of 50 years and how her unusual voice stirred the nation and the world. From her unique style of dressing to her refreshing voice and mastery over multiple languages, Usha is a brand unto herself, who broke through the mass music scenes of 70s. As she revisits her journey, her sense of freedom and identity, the influencers of her life, we explore her take on the music industry in India today, her vision for music platform, influencers, new age music creators and brands who work with them.

#4:30 PM onwards
Pubcrawl

4:30 PM onwards

#7:00 PM onwards
The Big Networking Bash

7:00 PM onwards

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