agenda 2022-day2-bkp
9:30 AM -10:00 AM 9:30 AM -10:00 AMBACK TO THE COOKIE BATTER
Crumbling Cookies and its implications for businesses. What are the options for succeeding in a closed web?
10:05 AM-10:35 AM 10:05 AM-10:35 AMBRANDS FOR R.I.S.E (RESPONSIBLE, INCLUSIVE, SCALABLE & SUSTAINABLE, EXPERIENTIAL)
10:40 AM-10:50 AM 10:40 AM-10:50 AMSPOTLIGHT 6
10:55 AM - 11:10 AM 10:55 AM - 11:10 AMSPOTLIGHT 7
11:10 AM- 11:30 AM 11:30 AM - 12:10 PM 11:30 AM - 12:10 PMDEBATE
How brands can navigate Cancel Culture? How safe is too safe? How safe is unsafe?
12:15 PM - 12:25 PM 12:15 PM - 12:25 PMTBA
Keynote Hall Sponsor 
12:30 PM -12:40 PM 12:30 PM -12:40 PMTBA
12:45 PM - 1:30 PM 12:45 PM - 1:30 PM
THE NEW SHOPFRONT STAGE
1:30 PM- 2:00 PM THE NEW SHOPPER JOURNEY
How the shift in distribution & ecommerce will have a knock-on effect on brand strategy and media investment
Stage Sponsor
2:00 PM - 2:40 PM SPOTLIGHT 10
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Stage Sponsor
2:40 PM - 3:10 PM D2C-ING IT RIGHT
What are D2C Brands really doing differently? What success metrics define their Marketing?
Stage Sponsor
3:10 PM - 3:30 PM D2C 3.0 – WHERE IS THIS HEADED? A PERSPECTIVE FROM VCS AND INVESTORS IN THIS SPACE
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Stage Sponsor
3:30 PM - 3:40 PM SHOPPING SOCIALLY - HOW SOCIAL COMMERCE IS RE-DEFINING WHAT IT MEANS TO GO ON A SHOPPING TRIP WITH FRIENDS
Stage Sponsor
THE SCREENING STAGE
4:00 PM - 4:30 PM THE FUTURE OF TV
Evolution of Advanced TV (fragmented and evolving / Adding streaming to linear mediaplans / Programmatic vs Direct buys/Sponsorships)
Stage Sponsor
4:30 PM - 5:10 PM SHORT FORM VIDEO
As platforms expand their short-form offerings, brands are continuing to take notice. How are brands fitting this in their marketing strategy to drive results?
Stage Sponsor
5:10 PM - 5:30 PM A SHARE OF THE ‘EAR’
The audio culture today and its implications to marketing. How you can develop an audio content strategy for your product and brand
Stage Sponsor
5:30 PM ONWARDS THE CREATOR ECONOMY
As creators become product manufacturers, sellers, and marketers …. All in one, what does this mean for brands? How can they leverage IGC, and compete with their own product ambassadors?
Stage Sponsor
