Each day as digital marketing continues to eclipse traditional channels, new technologies are accelerating the pace of change in marketing strategies and consumer experiences. As we come to appreciate agility, adaptability and resilience … Read More
Media is a big investment with most brands and diversity in digital marketing supply chains has been a focus lately. Inspite of the emerging tech and channels everyday, several challenges hound the marketer today, and this session will try to to address them through discussions on … Read More
Acceleration in Rise of new tech platforms, features, plug-ins is happening at a dizzying pace, making it difficult for the marketer to balance out efficiency with agility and resilience. This session will bring out some valuable lessions on… Read More
Today, there’s a lot of discussion about delivering personalization beyond marketing into all the touchpoints customers have with a brand. But how can CDP use cases extend into… Read More
The key to understanding which channels prove best for brands comes with time and testing. As brands continue to decipher which channels prove best and how to to deploy consistent experiences to customers across email, display, video, social… Read More
Marketing is no longer brand led, its customer led, and one of the major bottlenecks here is the idea of trust and transparency in owning and usage of consumer data. A rhetorical batteground has been created with consumers expecting better (read personalized) experiences, while brands struggling to collect… Read More
Marketers discuss burning areas of concern and the way forward. An insightful session for tech builders on the kind of solutions that are an urgent need of the market… Read More
As data concerns, privacy regulations, removal of third party cookies, all impact the advertising world on one hand, Consumers are demanding more and more personalized experiences while Business Heads & investors are forcing brands improve ROI… Read More