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Agenda 2023

#10:00 AM - 10:20 AM
Keynote

A Razor Sharp View on Changing Consumer Trends

#10:25 AM - 10:45 AM
Keynote 2

 

#10:50 AM - 11:10 AM
Spotlights

 

#11:15 AM - 12:15 PM
NETWORKING & EXPO Break
#12.20 PM - 12:55 PM
Spotlights

 

AdTech - Driving stronger performance

1:00 PM - 1:30 PM Rise of Platforms, Networks and Marketplaces

Each day as digital marketing continues to eclipse traditional channels, new technologies are accelerating the pace of change in marketing strategies and consumer experiences. As we come to appreciate agility, adaptability and resilience … Read More

1:30 PM - 2:00 PM Supplier Diversity in Advertising & Marketing

Media is a big investment with most brands and diversity in digital marketing supply chains has been a focus lately. Inspite of the emerging tech and channels everyday, several challenges hound the marketer today, and this session will try to to address them through discussions on … Read More

Martech - Smarter, Integrated & Impactful

1:00 PM - 1:30 pm How Do Marketers Get a Better Grip on Martech?

Acceleration in Rise of new tech platforms, features, plug-ins is happening at a dizzying pace, making it difficult for the marketer to balance out efficiency with agility and resilience. This session will bring out some valuable lessions on… Read More

1:30 PM - 2:00 PM [The Adtech+MarTech Convergence] - Getting the most out of First-party data with a CDP

Today, there’s a lot of discussion about delivering personalization beyond marketing into all the touchpoints customers have with a brand. But how can CDP use cases extend into… Read More

#2:00 PM - 3:00 PM
Networking Lunch
AdTech - Driving stronger performance

3:00 - 3:30 Rethinking the Omnichannel Approach

The key to understanding which channels prove best for brands comes with time and testing. As brands continue to decipher which channels prove best and how to to deploy consistent experiences to customers across email, display, video, social… Read More

3:35 PM - 4:05 PM Web 3.0 – Shaping the future of identity online

Marketing is no longer brand led, its customer led, and one of the major bottlenecks here is the idea of trust and transparency in owning and usage of consumer data. A rhetorical batteground has been created with consumers expecting better (read personalized) experiences, while brands struggling to collect… Read More

Martech - Smarter, Integrated & Impactful

3:00 PM - 3:30 PM Tackling the most common challenges of attribution

Marketers discuss burning areas of concern and the way forward. An insightful session for tech builders on the kind of solutions that are an urgent need of the market… Read More

3:35 PM - 4:05 PM Overcoming the Challenges of a Connected Digital Experience with the Power of Personalization

As data concerns, privacy regulations, removal of third party cookies, all impact the advertising world on one hand, Consumers are demanding more and more personalized experiences while Business Heads & investors are forcing brands improve ROI… Read More

#4:10 PM - 4:20 PM
Spotlight 5

 

#4:20 PM - 4:30 PM
Spotlight 6

 

#4:30 PM - 5:00 PM
Keynote 3

What's not working in Marketing 2023

 

#7:00 PM - 10:00 PM
BIG NETWORKING BASH

7:00 PM - 10:00 PM

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