Agenda 2023

#10:00 AM - 10:30 AM

A Razor Sharp View on Changing Consumer Trends

Keynote Hall Sponsor #
#10:30 AM - 11:00 AM

10:30 AM - 11:00 AMPower Profitable Growth through Marketing & Business Alignment

Today’s dynamic environment demands strong collaboration between different business functions to meet the ever-changing needs of a business. This panel brings together the marketing and business heads to discuss how powerful cross-functional alignment can drive profitable growth.

#11:00 AM - 11:20 AM

11:00 AM - 11:20 AMThe Future Of Advertising – Powered By The Open Internet

Media habits have changed. And your advertising strategy should change too. Join us as we dive deep into the open internet, where advertisers can reach more than 660 million Indian consumers. The Open internet is where you stream your favourite music, podcasts… Read More

#11:20 AM - 11:30 AM

Retail Media in India

#11:30 AM - 12:00 PM
NETWORKING & EXPO Break   Sponsored By
#12:00 PM - 12:10 PM

How brands can leverage fintech platforms to drive business growth



India currently has around 350 million online transacting users, making Fintech platforms one of the most accurate sources of insights into customer intent and purchase behaviour… Read More

#12.10 PM - 12:20 PM

CTV Setting the Screen in India



One of the things that is central to the on-going ‘streaming wars’ is the battle of the TV interface. As TV gets smarter, with easier navigation, enhanced capabilities, Indian consumers will not only expect Smart TVs to provide access to great apps and content, but to also make them discoverable… Read More

#12.25 PM - 12:35 PM

Advertise Fearlessly



In today’s aggressively growing digital world, advertisers are spending close to $602bn worldwide on digital advertising. With the growth in digital spends, the risk of wastage of ad spends due to ad fraud is also increasing rapidly. It is estimated that approximately $100 bn will be wasted due to ad fraud by the end of 2023… Read More

#12.35 PM - 12:45 PM

12.35 PM - 12:45 PMHow can brands leverage their First Party Data to drive results?

First-party data is unique to your business, unlike third-party data. How can you leverage a brand’s first party data to resolve customer identity ? During this session you will hear from Paras Mehta and Pranjal as they give an overview of the Cookieless Future, how is Interactive Avenues is using First Party Data to activate campaigns and how the marketplace powered by ‘Contextual Audience Extension’ can help Interactive Avenue’s clients to activate their own First Party Data.

#12:45 PM - 12:50 PM
NETWORKING & EXPO Break   Sponsored By
AdTech - Driving stronger performance
Stage Sponsor #

12:50 PM - 1:20 PM Rise of Platforms, Exchanges and Marketplaces

Each day as digital marketing continues to eclipse traditional channels, new technologies, premium inventory, and newer ways of showcasing your brand communication are accelerating the pace of change in marketing strategies … Read More

1:25 PM - 2:00 PM Supplier Diversity in Advertising & Marketing

Media is a big investment with most brands and diversity in digital marketing supply chains has been a focus lately. Inspite of the emerging tech and channels everyday, several challenges hound the marketer today, and this session will try to to address them through discussions on … Read More

Martech - Smarter, Integrated & Impactful
Stage Sponsor #

12:50 PM - 1:20 PM How Do Marketers Get a Better Grip on Martech?

Acceleration in Rise of new tech platforms, features, plug-ins is happening at a dizzying pace, making it difficult for the marketer to balance out efficiency with agility and resilience. This session will bring out some valuable lessions on… Read More

1:25 PM - 2:00 PM [The Adtech+MarTech Convergence] - Getting the most out of First-party data

Today, there’s a lot of discussion about delivering personalization beyond marketing into all the touchpoints customers have with a brand. But how can we use first party data to… Read More

#2:00 PM - 3:00 PM
Networking Lunch   Sponsored By
AdTech - Driving stronger performance
Stage Sponsor #

3:00 - 3:30 Rethinking the Omnichannel Approach

The key to understanding which channels prove best for brands comes with time and testing. As brands continue to decipher which channels prove best and how to to deploy consistent experiences to customers across email, display, video, social… Read More

3:35 PM - 4:05 PM Web 3.0 – Shaping the future of identity online

Marketing is no longer brand led, its customer led, and one of the major bottlenecks here is the idea of trust and transparency in owning and usage of consumer data. A rhetorical batteground has been created with consumers expecting better (read personalized) experiences, while brands struggling to collect… Read More

Martech - Smarter, Integrated & Impactful
Stage Sponsor #

3:00 PM - 3:30 PM Tackling the most common challenges of attribution

Marketers discuss burning areas of concern and the way forward. An insightful session for tech builders on the kind of solutions that are an urgent need of the market… Read More

3:35 PM - 4:05 PM Overcoming the Challenges of a Connected Digital Experience with the Power of Personalization

As data concerns, privacy regulations, removal of third party cookies, all impact the advertising world on one hand, Consumers are demanding more and more personalized experiences while Business Heads & investors are forcing brands improve ROI… Read More

#4:05 PM - 4:10 PM
NETWORKING & EXPO Break   Sponsored By
#4:10 PM - 4:24 PM

4:10 PM - 4:24 PMDrivers of Growth 2023 Report Launch

#4:50 PM - 5:20 PM

4:50 PM - 5:20 PMWhat's not working in Marketing 2023

#7:00 PM - 10:00 PM

7:00 PM - 10:00 PM

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