Agenda 2023
09:45 AM - 10:15 AM 09:45 AM - 10:15 AMHOW NEW AGE BRANDS ARE CHALLENGING THE STATUS-QUO
This panel discussion will explore how new age and direct-to-consumer (D2C) brands are disrupting traditional business models and creating new opportunities. Experts from various industries will discuss the innovative strategies that their brands are using to differentiate themselves, build strong customer relationships, and succeed in a crowded marketplace. Topics may include digital marketing, customer experience, supply chain management, and more. Attendees can expect to gain insights into the latest trends and best practices in the world of D2C and new age brands.
10:15 AM - 10:45 AM The Unthinkable is Happening in Ecommerce
Keynote Hall Sponsor 
10:45 AM - 11:15 AM Future of Omni-Commerce
Consumer expectations of a seamless hybrid experience are at an all time high, while businesses are rethinking their omnichannel strategy. Discover how Digital X Physical convergence is reshaping businesses.
11:15 AM - 11:20 AM 
11:20 AM - 11:40 AM 11:20 AM - 11:40 AMNow is the inflexion point for digital audio
11:40 AM - 11:55 AM 11:40 AM - 11:55 AMPlanning For the Future – Emergence of Addressable TV
It’s no secret that CTV is experiencing a boom. Consumers are flocking to streaming platforms in their millions, and where consumers go, ad dollars follow. But how do we streamline investment across linear and CTV in terms of buying mechanics, measurement, targeting and data and ad experience… Read More
12.00 PM - 12:10 PM 12.00 PM - 12:10 PMLaunch of Channel Factory India
Over the years Channel Factory through its google certified technology, ViewIQ, have been able to deliver compelling value to global advertisers who are seeking to align their brands with the best content and reach the right audience, in a brand safe environment and most cost optimally. This helped the company place US$550 million worth of ad revenue with YouTube last year, almost doubling the investments each year. India is a market of focus and CF is thrilled to launch in India at the AdTech 2023, in partnership with Y&A Transformation.
12.15 PM - 12:30 PM The BIG Micro ADvantage - Reel People, Real Stories
“What drives engagement is here to stay.” – A contemporary proverb that could define an evolving niche breed – the Micro Influencers. Ones that are radically followed and have been redefining, almost game-changing how we market and sell products and services in this day and age… Read More
12:30 PM - 12:45 PM
Creativity & Culture
Stage Sponsor
12:45 PM - 1:20 PM Persuading a billion faces that speak a million tongues
Localized content, micro-influencers, persuasive narratives that speak to the local context – brands are going out of their way to create the best of experiences for each customer and social commerce is an important peg in the building a commerce led brand… Read More
1:25 PM - 1:55 PM Creating Shoppable Moments Everywhere
With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase… Read More
Commerce Everywhere
12:45 PM - 1:20 PM E-commerce trends 2023: So, what does it take to deliver stellar e-commerce in 2023?
eCommerce has come a long way from open door investors to unit economics and chasing serious profitability now. As business hits ground realities in 2023, we discover how top trends influence the eCommerce space in… Read More
1:25 PM - 1:55 PM What is a good CAC?
Customer Acquisition Cost is something that brands have struggled with year on year, esp in an eCommerce evironment when the brand is a low cost products (FMCG etc). This session will help you decipher… Read More
2:00 PM - 3:00 PM 
Creativity & Culture
Stage Sponsor
3:00 PM - 3:35PM How Human values drive Trends
From consciousness to sustainability, from zero carbon to zero plastic, inclusivity to product diversity, Brands are the mirror to human values that are mainstream to our society… Read More
3:45 PM - 4:15 PM Solving for Influence: Marketing to and with Communities and Fans
It is an influencer led market and there is zero doubt that brand advocates generate conversation, engagement, and sales. What are the strategies, technolgies and analytics that brands… Read More
Commerce Everywhere
3:00 PM - 3:35PM The New Retail Organization
The retail market is under pressure. The retail landscape is evolving. Success at the shelf is no longer about the depth and breadth of inventory, but rather creating engaging… Read More
3:45 PM - 4:15 PM Emerging Tech in Commerce
What the latest in the ecommerce & retail landscape that can help brands raise the bar in strategy and build future proof commerce models?… Read More
4:15 PM - 4:20 PM
4:20 PM - 4:40 PM Generative AI and ChatGPT: Shaping our Future
Keynote Hall Sponsor
4:45 PM -5:15 PM Aiyyo Shraddha Live!
Keynote Hall Sponsor
